Datenschutzerklärung

data protection

We are very pleased about your interest in our company. Data protection is of particular importance to the management of Bettina Breitkopf – Totalbunt-. The use of the internet pages of Bettina Breitkopf – Totalbunt- is possible without any indication of personal data; however, if a data subject wants to use special services provided by our company via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, always takes place in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to Bettina Breitkopf – Totalbunt-. Through this privacy policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.

Bettina Breitkopf – Totalbunt- has implemented numerous technical and organizational measures as the data controller to ensure the most complete protection possible for the personal data processed through this website. However, internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, it is open to any data subject to transmit personal data to us through alternative means, such as by telephone.

Terms and Definitions

The privacy policy of Bettina Breitkopf – Totalbunt- is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for both the public and our customers and business partners. To ensure this, we would like to explain the terminology used beforehand.

In this privacy policy, we use, among others, the following terms:

a) Personal Data

Personal data refers to any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable person is considered to be someone who can be directly or indirectly identified, particularly by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more specific factors that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Data Subject

A data subject is any identified or identifiable natural person whose personal data is processed by the data controller.
c) Processing

Processing is any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.
d) Limitation of processing

Limitation of processing is the marking of stored personal data with the aim of restricting their future processing.
e) Profiling

Profiling is any form of automated processing of personal data consisting of the use of those personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.
f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) controller

The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h.) Processor

A data processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
i) Recipient

Recipient is a natural or legal person, authority, institution, or any other entity to whom personal data are disclosed, whether or not it is a third party. However, authorities which may receive personal data in the framework of a particular inquiry in accordance with Union law or the law of the Member States shall not be regarded as recipients.
j) Third

Third party is a natural or legal person, public authority, agency, or any other entity other than the data subject, the controller, the processor, and the persons who, under the direct authority of the controller or the processor, are authorized to process personal data.
k) Consent

Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation (GDPR), other data protection laws applicable in the Member States of the European Union, and other provisions with data protection character is:

Bettina Breitkopf – Totalbunt-

18 Rosenaustr.

53639 Königswinter

Deutschland

Tel.: 02244871106

E-Mail: info@totalbunt.de

Website: www.totalbunt.de

3. Cookies

The websites of Bettina Breitkopf – Totalbunt- use cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string through which websites and servers can be associated with the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the person concerned from other internet browsers that contain different cookies. A particular internet browser can be recognized and identified again via the unique cookie ID.

By using cookies, Bettina Breitkopf - Totalbunt- can provide users of this website with more user-friendly services that would not be possible without setting cookies.

By means of a cookie, the information and offers on our website can be optimized in the user's interest. As mentioned before, cookies allow us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their access data every time they visit the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The affected person can prevent our website from setting cookies by adjusting the corresponding settings of the internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the affected person deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable

4. Collection of general data and information

The website of Bettina Breitkopf - Totalbunt - collects a series of general data and information with each visit by a data subject or an automated system. These general data and information are stored in the server's log files. The following can be collected: (1) types and versions of browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the subpages accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using this general data and information, Bettina Breitkopf – Totalbunt – does not draw any conclusions about the data subject. Rather, this information is required in order to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to prevent criminal prosecution.

5. Registering on our page

The data subject has the opportunity to register on the website of the controller by providing personal data. The personal data transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for their own purposes. The controller may arrange for the transfer of data to one or more processors, such as a parcel delivery service, who will also use the personal data exclusively for internal purposes attributable to the controller.

By registering on the website of the data controller, the IP address assigned by the Internet service provider (ISP) of the data subject, along with the date and time of registration, are also stored. The storage of this data is necessary to prevent misuse of our services and, if necessary, to investigate committed crimes. Therefore, the storage of this data is necessary to protect the data controller. Generally, this data is not disclosed to third parties unless there is a legal obligation to do so or the disclosure serves law enforcement purposes.

The registration of the data subject, with voluntary provision of personal data, serves the data controller to offer the data subject content or services that can only be offered to registered users due to the nature of the matter. Registered individuals have the option to modify the personal data provided during registration at any time or to have it completely deleted from the data records of the data controller.

The data controller provides each data subject with information at any time upon request regarding which personal data concerning the data subject is stored. Furthermore, the data controller corrects or deletes personal data upon request or notification by the data subject, provided that there are no legal retention obligations to the contrary. All employees of the data controller are available to the data subject as contact persons in this regard.

Alfahosting

When you visit our website, Alfahosting GmbH, Ankerstraße 3b, 06108 Halle (Saale) (hereinafter referred to as Alfahosting) collects various log files, including your IP addresses.

Details can be found in Alfahosting's privacy policy: https://alfahosting.de/datenschutz/. https://alfahosting.de/datenschutz/.

The use of Alfahosting is based on Article 6(1)(f) of the General Data Protection Regulation (GDPR). We have a legitimate interest in presenting our website as reliably as possible. If appropriate consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and § 25(1) of the German Telemedia Act (TTDSG), to the extent that the consent includes the storage of cookies or access to information on the user's terminal device (e.g., for device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

6. Contact by Website

The website of Bettina Breitkopf – Totalbunt – contains, due to legal requirements, information that enables rapid electronic contact with our company as well as direct communication with us, including a general email address (e.g., info@totalbunt.com). If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data voluntarily provided by a data subject to the data controller is stored for the purpose of processing or communicating with the data subject. There is no disclosure of this personal data to third parties.

7.Routine deletion and blocking of personal data

The data controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or as required by the European legislator or another legislator in laws or regulations to which the data controller is subject.

If the purpose of storage ceases to exist or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

8. Rights of the data subjec

a) Right to confirmation

Every data subject has the right granted by the European legislator to request from the data controller confirmation as to whether or not personal data concerning them is being processed. If a data subject wishes to exercise this right of confirmation, they can contact an employee of the data controller at any time
b) Right to information

Every data subject has the right, as granted by the European legislator, to obtain from the data controller free information about the personal data stored concerning them at any time, as well as a copy of this information. Furthermore, the European legislator has granted the data subject the right to receive information about the following:
- The processing purposes
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- If possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria used to determine this duration
- the existence of the right to request rectification or erasure of personal data concerning the data subject, or restriction of processing by the controller, or to object to such processing
- the existence of the right to lodge a complaint with a supervisory authority
- if the personal data are not collected from the data subject: all available information about the origin of the data
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR, and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed whether personal data have been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right to information, they can contact an employee of the data controller at any time.
c) Right to rectification

Every data subject has the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary statement.

If a data subject wishes to exercise this right to rectification, they can contact an employee of the data controller at any time.
d) Right to erasure (right to be forgotten)

Every data subject has the right granted by the European legislator to demand that the data controller erase personal data concerning them without undue delay if one of the following grounds applies and the processing is not necessary:
- The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
- The data subject withdraws consent on which the processing is based according to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and there is no other legal ground for the processing
- The data subject objects to the processing pursuant to Article 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
- The personal data have been unlawfully processed.
- The erasure of personal data is necessary to comply with a legal obligation under Union or Member State law to which the controller is subject.
- The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
If any of the above-mentioned reasons apply and a data subject wishes to request the deletion of personal data stored by Bettina Breitkopf – Totalbunt –, they can contact an employee of the data controller at any time. The employee of Bettina Breitkopf – Totalbunt – will ensure that the deletion request is promptly complied with.

If personal data has been disclosed by Bettina Breitkopf – Totalbunt – and our company is obligated as the controller under Art. 17(1) GDPR to delete the personal data, Bettina Breitkopf – Totalbunt – will, taking into account available technology and implementation costs, take reasonable measures, including technical measures, to inform other data controllers processing the disclosed personal data that the data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data from these other data controllers, provided that processing is not necessary. The employee of Bettina Breitkopf – Totalbunt – will take necessary action in individual cases.
e) Right to restriction of processing

Every data subject has the right granted by the European legislator to demand from the controller the restriction of processing if one of the following conditions applies
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of their use
- The controller no longer needs the personal data for the purposes of processing, but the data subject requires them for the establishment, exercise, or defense of legal claims
- The data subject has objected to processing pursuant to Article 21(1) of the GDPR, pending the verification whether the legitimate grounds of the controller override those of the data subject.
If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by Bettina Breitkopf – Totalbunt –, they can contact an employee of the data controller at any time. The employee of Bettina Breitkopf – Totalbunt – will arrange for the restriction of processing.
f) Right to data portability

Every data subject has the right granted by the European legislator to receive the personal data concerning him or her, which was provided by the data subject to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject can contact an employee of Bettina Breitkopf – Totalbunt – at any time.
g) Right to object

Every data subject has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) of the GDPR, including profiling based on those provisions

Bettina Breitkopf – Totalbunt – will no longer process the personal data in the event of objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing is for the establishment, exercise, or defense of legal claims.

If Bettina Breitkopf – Totalbunt – processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Bettina Breitkopf – Totalbunt – processing personal data for direct marketing purposes, Bettina Breitkopf – Totalbunt – will no longer process the personal data for these purposes.

Furthermore, the data subject has the right, for reasons arising from their particular situation, to object to the processing of personal data concerning them by Bettina Breitkopf – Totalbunt – for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest

To exercise the right to object, the data subject can directly contact any employee of Bettina Breitkopf – Totalbunt – or another employee. The data subject is also free to exercise their right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications
h) Automated decisions in individual cases, including profiling

Every data subject has the right, as granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into or performance of a contract between the data subject and the controller, (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision (1) is necessary for entering into or performance of a contract between the data subject and the controller or (2) is based on the data subject's explicit consent, Bettina Breitkopf – Totalbunt – shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

If the data subject wishes to exercise rights related to automated decisions, they can contact an employee of the data controller at any time
i) Right to withdraw consent for data processing

Every data subject has the right, as granted by the European legislator, to withdraw consent to the processing of personal data at any time

If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the data controller at any time.

9.) Privacy Policy for the Use and Deployment of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The data controller has integrated components of the company Adobe on this website. Adobe Analytics (Omniture) or Adobe Marketing Cloud (hereinafter referred to as "Omniture") is a tool that enables more efficient online marketing and web analytics. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud allows real-time analysis of visitor flows on websites. The real-time analyses include project reports and allow ad-hoc analysis of website visitors. Customer interactions are presented in such a way that the data controller gains a better overview of the online activities of users

The operating company for these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland.

Omniture sets a cookie on the information technology system of the data subject (cookies have already been explained in advance; relevant information can be found above). The data controller ensures through a server setting that the tracking records transmitted to Adobe's data center are anonymized before geolocation. Anonymization is achieved by replacing the last part of the IP address. The data controller has made server-side settings whereby the IP address of the data subject is anonymized independently before each processing for geolocation and reach measurement. Adobe, on behalf of the data controller, will use the data and information obtained through our website to analyze the user behavior of the data subject. Furthermore, Adobe will use the data to create reports on user activities on our behalf and to provide other services for our company related to the use of our website. Adobe does not merge the IP address of the data subject with other personal data.

The data subject can prevent the setting of cookies by our website, as outlined above, at any time by adjusting the settings of the internet browser used and thereby permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Omniture from setting a cookie on the data subject's information technology system. In addition, cookies already set by Omniture can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data related to the use of this website generated by the Adobe cookie, as well as the processing of this data by Adobe, and to prevent such. To do this, the data subject must press the opt-out button at the link http://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the websites of the data controller may no longer be fully usable for the data subject.

The applicable privacy policies of Adobe can be accessed at http://www.adobe.com/de/privacy.html.

10: Data protection provisions on the application and use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or it allows the Internet community to provide personal or business-related information. Among other things, Facebook allows users of the social network to

Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found under https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical procedure, Facebook receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, such as the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

11. Privacy Policy on the Use and Application of Features of the Amazon Affiliate Program

The data controller, as a participant in the Amazon Partner Program, has integrated Amazon components on this website. These Amazon components were designed by Amazon with the aim of directing customers to various Amazon Group websites, particularly Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it, and Amazon.es, through advertisements, in exchange for a commission. The data controller can generate advertising revenue through the use of the Amazon components

The operator of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg

Amazon places a cookie on the information technology system of the data subject. What cookies are has already been explained above. With each individual call to one of the individual pages of this website operated by the data controller, on which an Amazon component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Amazon component to transmit data for the purpose of online advertising and the settlement of commissions to Amazon. As part of this technical process, Amazon obtains knowledge of personal data, which helps Amazon to trace the origin of orders received by Amazon and subsequently facilitate the calculation of commissions. Among other things, Amazon can track that the data subject has clicked on an affiliate link on our website

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Amazon from placing a cookie on the information technology system of the data subject. Furthermore, cookies already set by Amazon can be deleted at any time via an internet browser or other software programs

Further information and the applicable Amazon privacy policy can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

12. Privacy Policy for the Deployment and Use of Google AdSense

The data controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows for interest-based targeting of internet users, which is implemented by generating individual user profiles.

"The operator of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, operated by the data controller and on which a Google AdSense component has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data for the purposes of online advertising and commission billing to Alphabet Inc. As part of this technical process, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting of the internet browser would also prevent Alphabet Inc. from placing a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses what are known as tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable a log file recording and log file analysis, which allows for statistical evaluation. Through the embedded tracking pixel, Alphabet Inc. can determine whether and when a web page was opened by a data subject and which links were clicked by the data subject. Among other purposes, tracking pixels are used to evaluate the flow of visitors on a website.

Through Google AdSense, personal data and information, which includes the IP address and is necessary for the collection and billing of the displayed advertisements, are transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States. Alphabet Inc. may disclose these personal data collected through the technical process to third parties.

Google-AdSense wird unter diesem Link https://www.google.de/intl/de/adsense/start/ genauer erläutert.

13. Privacy Policy for the Deployment and Use of Google Analytics (with Anonymization Function

The data controller has integrated Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, compilation, and analysis of data about the behavior of visitors to websites. Among other things, a web analytics service collects data about the website from which a person has come to a website (the so-called referrer), which sub-pages of the website were accessed or how often and for what duration a sub-page was viewed. Web analytics is primarily used to optimize a website and to conduct a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Ireland Limited, located at Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The data controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. This addition causes Google to truncate and anonymize the IP address of the data subject's internet connection when access to our websites occurs from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our web pages, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.

The cookie stores personal information, such as access time, the location from which access was made, and the frequency of visits to our website by the data subject. Each time our websites are visited, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the internet browser used, thus permanently objecting to the setting of cookies. Such a setting of the internet browser would also prevent Google from placing a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Additionally, the data subject has the option to object to and prevent the collection of data generated by Google Analytics related to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on uses JavaScript to inform Google Analytics that no data and information about visits to websites may be transmitted to Google Analytics. Google considers the installation of the browser add-on as an objection. If the information technology system of the data subject is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or another person within their sphere of influence, the browser add-on can be reinstalled or reactivated.

Weitere Informationen und die geltenden Datenschutzbestimmungen von Google können unter https://www.google.de/intl/de/policies/privacy/ und unter http://www.google.com/analytics/terms/de.html abgerufen werden. Google Analytics wird unter diesem Link https://www.google.com/intl/de_de/analytics/ genauer erläutert.

Privacy policy on the application and use of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to provide the Internet user with relevant interests.

The operating company of the services of Google Remarketing is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognise the visitor to our website if he or she subsequently accesses websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is accessed, the internet browser of the data subject automatically identifies itself with Google. As part of this technical process, Google receives information about personal data, such as the user's IP address or surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, will be transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties.

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the www.google.de/settings/ads link from each of the internet browsers he or she uses and make the desired settings there.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

15. Privacy policy on the application and use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences, or it allows the Internet community to provide personal or business-related information. Google+ allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.

Google+ is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, accesses one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical procedure, Google receives information about which specific sub-page of our website is visited by the data subject. More detailed information about Google+ can be found at https://developers.google.com/+/.

If the data subject is logged in to Google+ at the same time, Google recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject clicks on one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google will store the data subject's Google+1 recommendation and make it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website, together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, will subsequently be stored in other Google services, such as the search engine results of the Google search engine, the Google account of the data subject or elsewhere. for example, on websites or iprocessed connection with advertisements, saved and processed.Furthermore, Google is able to link your visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimising Google's various services.

Google always receives information via the Google+ button that the data subject has visited our website if the data subject is logged in to Google+ at the same time as accessing our website; this takes place regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want personal data to be transmitted to Google, he or she can prevent such a transfer by logging out of his or her Google+ account before accessing our website.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. Further information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

16. Data protection provisions on the application and use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both Google's search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will be used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on websites relevant to the topic by means of an automatic algorithm and taking into account the previously defined keywords.

The operating company of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.

If a data subject accesses our website via a Google advertisement, a so-called conversion cookie is stored by Google on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject.If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie allows both we and Google to understand whether a data subject who came to our website via an AdWords ad generated sales, i.e. completed or abandoned a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to compile visitor statistics for our website. These visitor statistics are in turn used by us to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, will be transmitted to Google in the United States of America.This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical process to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies.Such a setting of the internet browser used would also prevent Google from placing a conversion cookie on the data subject's information technology system. In addition, a cookie that has already been set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

17. Privacy policy on the application and use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos, as well as to redistribute such data on other social networks.

The operating company of Instagram's services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Instagram component to download a representation of the corresponding component of Instagram.As part of this technical procedure, Instagram receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognises which specific sub-page the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website.This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website;this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

Further information and Instagram's applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

18. Privacy policy on the application and use of Jetpack for WordPress

The Data Controller has integrated Jetpack into this website. Jetpack is a WordPress plugin that provides additional functionality to the operator of a website built on WordPress. Among other things, Jetpack allows the website operator to have an overview of the visitors to the site.It is also possible to increase the number of visitors by displaying related articles and publications or by being able to share content on the site. In addition, security features are integrated into Jetpack, so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and speeds up the loading of the images integrated into the website.

The operating company of the Jetpack plugin for WordPress is Aut O'Mattic A8C Ireland Ltd., Business Centre, No.1 Lower Mayor Street, International Financial Services Centre, Dublin 1, Ireland.

Jetpack places a cookie on the data subject's information technology system. What cookies are has already been explained above.Each time you access one of the individual pages of this website, which is operated by the controller and on which a Jetpack component has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes.As part of this technical process, Automattic receives information about data that is subsequently used to create an overview of website visits. The data obtained in this way are used to analyse the behaviour of the data subject who has accessed the website of the Data Controller and are evaluated with the aim of optimising the website. The data collected through the Jetpack component will not be used to identify the data subject without prior obtaining separate explicit consent from the data subject. The data will also be made available to Quantcast. Quantcast uses the data for the same purposes as Automattic.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies.Such a setting of the Internet browser used would also prevent Automattic/Quantcast from placing a cookie on the information technology system of the data subject. In addition, cookies that have already been set by Automattic can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the Jetpack cookie in relation to the use of this website as well as the processing of this data by Automattic/Quantcast.To do this, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

However, by setting the opt-out cookie, there is a possibility that the websites of the data controller may no longer be fully usable for the data subject.

Automattic's applicable privacy policy is available at https://automattic.com/privacy/. Quantcast's applicable privacy policy is available at https://www.quantcast.com/privacy/.

19. Data protection provisions on the application and use of LinkedIn

The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that allows users to connect with existing business contacts and make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites on the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.

Each time our website is accessed, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the component from LinkedIn.More information about the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical procedure, LinkedIn receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website.This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated into our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the same time as accessing our website;this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn in this way, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website.

The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that usually allows users to communicate with each other and interact in virtual space.A social network can serve as a platform for the exchange of opinions and experiences, or it allows the Internet community to provide personal or business-related information. Among other things, Pinterest allows users of the social network to publish collections of images and individual images as well as descriptions on virtual pinboards (so-called pinning), which in turn can be shared by other users (so-called repining) or commented on.

20. Datenschutzbestimmungen zu Einsatz und Verwendung von Pinterest

Der für die Verarbeitung Verantwortliche hat auf dieser Internetseite Komponenten der Pinterest Inc. integriert. Pinterest ist ein sogenanntes soziales Netzwerk. Ein soziales Netzwerk ist ein im Internet betriebener sozialer Treffpunkt, eine Online-Gemeinschaft, die es den Nutzern in der Regel ermöglicht, untereinander zu kommunizieren und im virtuellen Raum zu interagieren. Ein soziales Netzwerk kann als Plattform zum Austausch von Meinungen und Erfahrungen dienen oder ermöglicht es der Internetgemeinschaft, persönliche oder unternehmensbezogene Informationen bereitzustellen. Pinterest ermöglicht den Nutzern des sozialen Netzwerkes unter anderem, Bilderkollektionen und Einzelbilder sowie Beschreibungen an virtuellen Pinnwänden zu veröffentlichen (sogenanntes pinnen), welche dann wiederum von anderen Nutzern geteilt (sogenanntes repinnen) oder kommentiert werden können.

Pinterest is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, accesses one of the individual pages of this website, the Internet browser on the data subject's information technology system is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest.More information about Pinterest can be found at https://pinterest.com/. As part of this technical process, Pinterest receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Pinterest at the same time, Pinterest recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website.This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject clicks on a Pinterest button integrated into our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.

Pinterest erhält über die Pinterest-Komponente immer dann eine Information darüber, dass die betroffene Person unsere Internetseite besucht hat, wenn die betroffene Person zum Zeitpunkt des Aufrufs unserer Internetseite gleichzeitig bei Pinterest eingeloggt ist; dies findet unabhängig davon statt, ob die betroffene Person die Pinterest-Komponente anklickt oder nicht.If the data subject does not want this information to be transmitted to Pinterest in this way, he or she can prevent the transmission by logging out of his or her Pinterest account before accessing our website.

The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.

21. Datenschutzbestimmungen zu Einsatz und Verwendung von Tumblr

The controller has integrated components of Tumblr on this website. Tumblr is a platform that allows users to create and run a blog. A blog is a portal run on a website, usually publicly viewable, in which one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts. In a blog on Tumblr, for example, the user can publish texts, images, links and videos and distribute them in the digital space. Furthermore, Tumblr users can import content from third-party websites into their own blog.

Tumblr is operated by Oath (EMEA) Limited, 5-7 Point Square, North Wall Quay, Dublin 1, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Tumblr component (Tumblr button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Tumblr component to download a representation of the corresponding Tumblr component from Tumblr.More information about the Tumblr buttons can be found at https://www.tumblr.com/buttons. As part of this technical procedure, Tumblr receives information about which specific sub-page of our website is visited by the data subject. The purpose of integrating the Tumblr component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our number of visitors.

If the data subject is logged in to Tumblr at the same time, Tumblr recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Tumblr component and assigned by Tumblr to the respective Tumblr account of the data subject. If the data subject clicks on one of the Tumblr buttons integrated on our website, the data and information transmitted with it will be assigned to the personal Tumblr user account of the data subject and stored and processed by Tumblr.

Tumblr receives information via the Tumblr component that the data subject has visited our website whenever the data subject is logged in to Tumblr at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Tumblr component or not.If the data subject does not want this information to be transmitted to Tumblr, he or she can prevent the transmission by logging out of his or her Tumblr account before accessing our website.

Tumblr's applicable privacy policy is available at https://www.tumblr.com/policy/en/privacy.

22. Privacy policy on the application and use of Twitter (X)

The controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages are available to anyone, including people who are not logged in to Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter makes it possible to address a broad audience via hashtags, links or retweets.

Operating company of Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, is accessed, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter.More information about the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical procedure, Twitter receives information about which specific sub-page of our website is visited by the data subject. The purpose of the integration of the Twitter component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase the number of visitors.

If the data subject is logged in to Twitter at the same time, Twitter recognises which specific sub-page of our website the data subject is visiting every time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it will be assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter erhält über die Twitter-Komponente immer dann eine Information darüber, dass die betroffene Person unsere Internetseite besucht hat, wenn die betroffene Person zum Zeitpunkt des Aufrufs unserer Internetseite gleichzeitig bei Twitter eingeloggt ist; dies findet unabhängig davon statt, ob die betroffene Person die Twitter-Komponente anklickt oder nicht. If the data subject does not want this information to be transmitted to Twitter, he or she can prevent the transmission by logging out of his or her Twitter account before accessing our website.

Twitter's applicable privacy policy is available at https://twitter.com/privacy?lang=de.

23. Data protection provisions on the application and use of Xing

The controller has integrated components of Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and make new business contacts. Individual users can create a personal profile of themselves on Xing. For example, companies can create company profiles or publish job offers on Xing.

Betreibergesellschaft von Xing ist die XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time you access one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing.Further information on the Xing plug-ins can be found under https://dev.xing.com/plugins. As part of this technical procedure, Xing receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Xing at the same time, Xing recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website.If the data subject is logged in to Xing at the same time, Xing recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks on one of the Xing buttons integrated on our website, such as the "Share" button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.

Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing in this way, he or she can prevent the transmission by logging out of his or her Xing account before accessing our website.

The privacy policy published by Xing, which can be accessed under https://www.xing.com/privacy, provides information on the collection, processing and use of personal data by Xing. In addition, Xing has published data protection information for the XING share button under https://www.xing.com/app/share?op=data_protection.

24. Data protection provisions on the application and use of YouTube

The controller has integrated components from YouTube on this website. YouTube is an internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge.YouTube allows the publication of all kinds of videos, which is why complete film and TV shows, as well as music videos, trailers or videos made by users themselves, can be accessed via the Internet portal.

YouTube is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube.More information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical procedure, YouTube and Google receive information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognises which specific sub-page of our website the data subject is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google in this way, he or she can prevent the transmission by logging out of his or her YouTube account before accessing our website.

The privacy policy published by YouTube, which can be accessed under https://www.google.de/intl/de/policies/privacy/, provides information on the collection, processing and use of personal data by YouTube and Google.

25. Legal basis for processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose.If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, in the case of processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR.The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured in our company and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the purposes of a legitimate interest pursued by our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR).

26.Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

27.Duration for which the personal data will be stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data will be routinely deleted, provided that it is no longer required for the performance of the contract or the initiation of the contract.

28.Legal or contractual requirements for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or by contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.

Google Fonts

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. When you open a page, your browser loads the required fonts into its browser cache in order to display text and fonts correctly.

To do this, the browser you are using must connect to Google's servers. As a result, Google becomes aware that this website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a default font from your computer will be used.

For more information about Google Fonts, see https://developers.google.com/fonts/faq and Google's privacy policy: https://policies.google.com/privacy?hl=de. https://developers.google.com/fonts/faq und in der Datenschutzerklärung von Google: https://policies.google.com/privacy?hl=de.

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards for data processing in the United States. Every DPF-certified company is committed to complying with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

29.Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy has been developed by the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which conducts data protection audits, in cooperation with the media law firm WILDE BEUGER SOLMECKE created. Datenschutzaudits durchführt, in Kooperation mit der Medienrechtskanzlei WILDE BEUGER SOLMECKE erstellt.

data protection

Terms and Definitions

a) Personal Data

b) Data Subject

c) Processing

d) Limitation of processing

e) Profiling

f) Pseudonymization

g) controller

h.) Processor

i) Recipient

j) Third

k) Consent